Galaxy Academy is an edutainment application for tablets designed to teach kids and pre-teens about Earth and Space Science while keeping them active. The app is a three-part system divided into Explore, Search, Build and collectively focuses on The Milky Way Galaxy, our Solar System and the planets, exoplanets and stars that reside within it. Part of the app uses Augmented Reality and follows a “Pokemon Go” approach to get kids moving and visiting parks, beaches, and other outdoor locations to “catch” all the planets.
Once found, these can be used to create a live replica of outer space. Through the app, parents are given the opportunity to participate in their kids’ learning and
hands-on skill building by purchasing a Starlight Kit.
Branding and app design focuses on the complexity of the pre-teen age group. The minimalist design hopes to catch the interest of kids that are doing away with childish graphics and interests. Color combination exudes happiness with bright orange and green, and blues to connect with the space aesthetic. Typographic contrast is achieved by combining a decorative san serif display type for the logo and a clean, easy to read san serif for all other headlines. A distinct serif is used for areas with a lot of information.
The goal of Galaxy Academy is for kids to learn about outer space and develop a long lasting interest in the field. Branding is versatile enough allowing the app to follow these kids well into their teen years. The app also promotes inclusiveness through the use of quirky anthropomorphic planets.