Montgomery Barbershop & Lounge
Montgomery is a local, vintage-inspired and luxury men’s barbershop & lounge styled after the essence of the late Edward Montgomery “Monty” Clift. Clift is remembered as one of the original Method Actors of Hollywood in the 1950s. The barber shop caters to the modern day gentleman, or as The New York Times said of Clift in his obituary—the moody, sensitive young man. Montgomery hopes to create a sense of community through the long standing ritual of hair cutting.
The goal for the Montgomery wayfinding aesthetic is to invoke nostalgia while maintaining a modern, clean appeal. The color scheme is reminiscent of wood, smoke and libations, and work to differentiate the two areas of the brand. Cool blues are used for the barbershop portion of the facilities and are meant to calm and soothe patrons. Contrastingly, a deep burgundy is used in the lounge. Elements from the iconic logo are found on the overhead signs in each area, however signage is meant to be legible and to the point—no fluff needed. With painstaking attention to detail and superb aesthetic, the brand speaks to the modern day gentleman.
A beautiful dichotomy of strength and sensitivity—as was the late Montgomery.